The team at Think Spirits is delighted to announce that it will take over the distribution, sales and marketing of the Stoli® Group portfolio in Australia, starting November 1st, 2018. The distribution is currently with Proximo Australia. To start, THINK SPIRITS will focus on Stoli® Premium Vodka, its Vanil and Salted Karamel flavors, the ultra-premium Stoli® Gold, and ultra-luxury elit® Vodka.
This announcement follows on from the recent news that Amber Beverage Corporation has acquired a majority share of THINK SPIRITS. Amber Beverage Corporation, which, along with Stoli® Group, is a subsidiary of SPI Group, one of the world’s leading premium spirits businesses.
Patrick Borg, CEO of THINK SPIRITS, said, “Vodka is a key growth category in Australia, as it is now the No.3 segment behind Bourbon & Scotch. Stoli® is a well-established brand, with a strong following and, critically, real growth potential. The team and I are very excited about the opportunity to integrate Stoli® into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”