Rooster Rojo® makes its debut in the US – joining the world’s finest tequila brands

Amber Beverage Group announces the launch of Rooster Rojo®, a new premium 100% Blue Agave tequila, produced and distilled in the heart of Tequila, Mexico and filtered through real Mexican silver. Master distiller Arturo Fuentes Cortes affirms this tequila possesses uncompromised quality and true Mexican authenticity; Rooster Rojo^® is the brand that represents the true spirit of Mexico.

“We believe that this is a tequila brand that is distinguished among other tequilas. The combination of premium spirit along with traditional distillation methods will ensure that it is the number one choice for tequila lovers all around the world,” says Mantas Zlatkus, Global Brand Manager for Rooster Rojo^®.

Premium tequila consumers have had to eagerly await the unveiling of Rooster Rojo^® due to the unfortunate series of hurricanes and destructive earthquakes that caused a delay in transportation to the US. Commercially available December 1st, this tequila’s softer and smoother finish will rival that of its peers and is destined to provide a uniquely satisfying customer experience.