ABG secures national listings in the UK, Portugal, Australia and Finland

September 29, 2020

Amber Beverage Group-owned brands Cross Keys Gin®, Rooster Rojo® tequila and Moskovskaya® Vodka have gained listings in key retailers in strategic global markets for the rapidly growing spirits company.

CKG Currant MoskoPink RR Blanco

Cross Keys Gin Black Currant is now available at Ocado, the UK’s biggest online grocery retailer.

The agreement is being managed by Amber Beverage Group’s (ABG) UK-based drinks distributor Cellar Trends and comes at an exciting time, with the gin category continuing its double-digit growth.

“I am really pleased to have added Cross Keys Gin Black Currant to our range of gins at Ocado. The combination of blackcurrants and linden blossom produces a flavoured gin unlike any of the others we stock and its innovative clay bottle will  appeal to our consumers,” said Gary Hyde, Spirits Buyer at Ocado.

Cross Keys Gin® Black Currant is a premium gin which unlocks the essence of the Baltic region. Blackcurrant is the key botanical delivering a unique taste for this handcrafted gin. Cross Keys Gin Black Currant is well balanced using traditional juniper berries distilled with local herbs and a hint of sun-ripened blackcurrant sweetness.

Rooster Rojo tequila is now available in Australia's premier liquor merchant, Dan Murphy’s.

Amber Beverage Groups’ Australian arm, THINK Spirits, continues to get results and has secured a listing for the ABG-owned Rooster Rojo Blanco tequila with Australia’s biggest alcohol retailer, Dan Murphy’s. The premium retailer is stocking all three SKU’s of Rooster Rojo tequila (Blanco, Reposado, and Añejo) through its growing online business and has listed Rooster Rojo Blanco across all of its stores.

Commenting on the new listing, Patrick Borg, THINK Spirits CEO, says, “We are incredibly excited to be working with Dan Murphy’s right now. The Tequila category is booming and becoming even more premium and we have a fantastic opportunity to continue to grow the category through Rooster Rojo, particularly with more consumers than ever making their own cocktails at home.”

Rooster Rojo® tequila is produced in small batches in the town of Tequila in Mexico, using only 100% blue agave. Carefully crafted by the Fabrica de Tequilas Finos master distiller, Arturo Fuentes Cortes, and blended with water filtered through real Mexican silver, Rooster Rojo is the first tequila to use this technique, resulting in an authentic and high-quality spirit.

Moskovskaya Pink Vodka is listed in the UK, Portugal and Finland’s alcohol monopoly.

With the UK vodka category back on the rise and the pink trend continuing to grow particularly with increased interest for at-home cocktails, innovative Moskovskaya Pink Vodka is now listed in one of the biggest UK’s online stores, Master of Malt, as well as in Alko – an independent company owned by the Finnish State which has a distribution network of over 350 stores and over 60 pickup points, covering the whole of Finland. Additionally, Moskovskaya Pink is listed in two Portugal’s biggest retail chains Sonae and Continente. The outlook for Vodka category in Portugal is generally positive for future years, thanks both to high-profile premium brands and the drink’s general versatility in cocktails.

“The UK and the Nordics are strategic markets for Moskovskaya Vodka and I am delighted to see Moskovskaya Pink – our innovation – starting to open important doors for the brand. Online commerce has become a great focus for us and Master of Malt is one of the finest online spirits retailers in the UK. In addition, a listing at Alko, the Finnish State monopoly, is always a particular cause for celebration. Portugal is one of Moskovskaya’s core markets and our long-term partner Primedrinks has done an outstanding job with Moskovskaya Pink listings with some of the major retail players,” said Helena Zakmane, Global Brand Director of Moskovskaya Vodka.

Moskovskaya® Pink is a premium vodka with natural raspberry and lime flavours and a touch of juniper. Its pleasant, smooth taste and blush pink colour make it perfectly suited to elegant and refreshing cocktails. Moskovskaya Vodka is available in over 65 markets worldwide and has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,000 employees in almost 20 companies across four continents. ABG operates internationally from head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.



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