Amber Beverage Group appoints Commercial Excellence Director Owned Route-To-Market

September 26, 2022

We are excited to announce that from October 2022, Guenther Rauner, Managing Director of Amber Beverage Germany, has been promoted to the new role of Commercial Excellence Director Owned Route-To-Market (ORTM) and a Member of the Amber Beverage Group Executive Committee Team with an aim to overview our distribution companies.

Amber Beverage Group
Guenther Rauner, ABG Commercial Excellence Director Owned Route-To-Market (ORTM)

Together with the national teams, he will lead the implementation of Excellent Distribution Standards in ABG’s newly acquired businesses and work on enriching ORTM brand portfolios: attracting new brand owners and creating wider and closer cooperation with the existing ones by enhancing synergies whenever possible. Guenther will be responsible for ABG’s global ORTM expansion – opening up new markets and new ORTM acquisitions in line with the ABG strategy.

During his time with ABG, Guenther has proven himself as a truly valuable asset not only for our expansion in Germany but for the whole ABG management team. He provides global vision and strategic perspectives around the beverage industry, which will be vitally important for the ABG growth and achieving synergies from working together within a global organisation.

Jekaterina Stuģe, the CEO of Amber Beverage Group, said: "I was thrilled to see how Guenther promptly delivered on a number of key initiatives by establishing the business in Germany and starting building ABG’s brands in Germany. He is highly motivated to deliver results and to evolve the wider commercial strategy within the scope of Sirius25. I am confident that with his entrepreneurial approach and solutions-oriented mindset he will bring our ORTM performance to the next level and will offer a great advantage to our newly acquired companies."

Guenther Rauner said: “This is a major milestone on our journey to becoming a truly global company and I am proud to be part of this initiative which will support our ambitions and strategy. Our worldwide companies have done an outstanding job in becoming leading distributors in their respective markets. Sharing the same values, distribution, as well as executional principles, will help build a joint platform to ensure that our represented brands are well positioned to deliver the best experience for our customers and consumers worldwide. We are on a good path to becoming the most attractive distribution solution in the markets in which we compete.” 

Please join us in congratulating Guenther and wishing him success in tackling the new opportunities ahead.



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