Amber Beverage Group CEO named Best Female Ceo Of The Year

February 04, 2021

Amber Beverage Group (ABG) CEO, Jekaterina Stuģe has been named Best Female CEO  from Latvia of the Year 2020 in the Global 100 Annual Awards. 2020 was the 12th year of the Awards, which recognise the achievements and expertise of companies and individuals operating to the highest standards across the globe and Stuģe is proud to be the recipient of one of the top awards.

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The Global 100 Annual Awards, consisting of the world’s leading firms and individuals, were announced in December 2020, after a selection process assessing various criteria across domestic and international markets, including complexity of work, strategic significance and ground-breaking innovation. Five nominees were selected in each category by the EMG Publishing Group’s readers and Amber Beverage Group is delighted that Jekaterina Stuģe has been voted the winner in the category of leading Female CEOs in Latvia.

Jekaterina joined the SPI Group as the CFO of the Baltic business unit in year 2014. She has participated in the development of Amber Beverage Group and since that time, she has worked across many parts of the business. While she holds the roles of CFO and COO in the Group, she was made CEO in 2020. As an executive, she has overseen the company’s growth and now is set to reach the main ABG goal: to become a €1 billion company over the next five years.

Global 100 2020 award logo Amber Beverage

The key objective of Jekaterina in her role as the CEO of Amber Beverage Group is to pivot the whole organisation by means of an innovation agenda.  This includes development of new products, expansion in new markets and consumer segments, introduction of the latest technologies in AI and automation and reinvention of operational and production processes to achieve efficiencies.

In early 2020, when the global pandemic struck the beverage industry, Jekaterina was part of the management team that proactively focused on realigning ABG businesses to work within the new reality. Through effective cost management, streamlining internal processes, growth in production and a quick introduction of new brands, ABG exceeded its 2019 performance despite the pandemic.

Amber Beverage Group CEO, Jekaterina Stuģe, says, “I am delighted to be the recipient of this prestigious award. I am proud of the team at Amber Beverage Group and what we have collectively achieved, especially during the pandemic. Despite the challenges in the industry, we are not waiting for the pandemic to end or the markets to re-open but are continuing to put together new solutions and new ideas, finding new channels and new approaches to market without delay.”

In the past Jekaterina has won several business awards including the prestigious Business Worldwide Global Corporate Excellence Award in such categories as The Most Innovative CFO - Latvia and The Strongest Growth Strategy Team in Europe. Finance Monthly Magazine has recognized Jekaterina as one of the strongest financial professionals in the region.

About Amber Beverage Group:

Despite the challenges faced by the industry in 2020, ABG has had one of its busiest years with excellent financial results reaching almost EUR 31m EBITDA, which exceeds the 2019 results.

Amber Beverage Group is a rapidly growing global spirits company, which in 2020 entered several new international markets and grew awareness of its core brands: Moskovskaya® Vodka, KAH® Tequila, Riga Black Balsam®, Rooster Rojo® tequila, Cross Keys Gin® and Cosmopolitan Diva®.

Amber Beverage Group’s products are found in millions of households across the globe. Over the last seven years the Group has grown significantly, nearly doubling its business and expanding internationally through a series of acquisitions. The Group has further enhanced its international operations by establishing and enlarging its footprint in the Americas, Asia Pacific and Europe, from which the Group will continue to benefit going forward.

ABG is a leading beverage producer, distributor, logistics provider and retailer, with over 600 brands spanning everything from premium vodka and sparkling wines to specialty Mexican tequilas. The company has grown from its original core production business established in 1900, to become a global spirits industry player that unites 2,000 employees in almost 20 companies.

About the Global 100 Awards:

Selection Criteria: The Global 100 Annual Awards programme sets the benchmark for the most distinguished industry leaders, highest calibre teams and exemplary organisations. Their winners are carefully selected based on specific criteria:

  • Complexity: Firms that conduct complex work delivered to the highest standard. Meeting and exceeding client expectations.
  • Strategy: Organisations whose work displays strategic significance in their market vertical, either locally or on a global basis.
  • Innovation: Ground-breaking or innovative processes used during the completion of conducted work.

The firm or individual whose performance and values exhibit the closest match with their selection criteria within a given assessment period is chosen as the winner in their category. A single winner is selected in each category and is offered the opportunity to accept the award. Winners are chosen based on merit and achievement.

For further media information or hi-res images, please contact:

Sabine Rutka, Group Communication Lead, Amber Beverage Group


Phone: +371 26 198 363



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