Rooster Rojo® Tequila poised to conquer new markets

March 28, 2019

The most flamboyant brand from all of Amber Beverage Group’s (ABG) portfolio, the tequila category front-liner Rooster Rojo® tequila, is now available in the fourth biggest tequila market in the world – Russia, and is meeting new consumers in Scandinavia.

Rooster Rojo Tequila
Rooster Rojo Tequila

“As consumers strive for quality, the premium tequila market is growing over 15% each year. This is a beneficial fact for our premium and 100% pure agave tequila,” said Mantas Zlatkus, Global Brand Director for Rooster Rojo® tequila. “Our entrance into the Russian market is a very strategic step as Russia has one of the biggest tequila markets globally (2.7 million litres per year), also – white spirits are very popular there and tequila is starting to gain its position as a premium beverage,” Mantas Zlatkus stated.

“It’s an exciting moment for our partners to introduce Rooster Rojo® to their markets. Our partners in Russia, Altair Group, have already returned with positive consumer feedback on the quality of this Mexican-spirited tequila,” said ABG go-to-market strategist Elena Azhnova. “Also, our partners in Norway, Engelstad Spirits, believe that drinking trends in Norway are going towards quality and there has been a lack of high-quality products in the tequila segment. They see that 100% blue agave tequila is the future. Norwegian bars and restaurants are excited to put Rooster Rojo® in their drinks menus,” says Elena Azhnova.

At the same time, this exceptional 100% blue agave tequila is experiencing distribution growth in the already acquired markets – USA, the UK, Canada, Australia, Mexico, Italy, Greece, Austria, the Netherlands and the Baltic States. Also, the brand’s international recognition is gaining traction rapidly: for the 6th competition in a row, Rooster Rojo® is showing excellent performance. The latest medals where received from the biggest and most prestigious Wine & Spirits Awards in China, CWSA. 100 judges recognised Rooster Rojo® Reposado as outstanding and high-quality tequila awarding it a Double Gold medal. The Anejo version received the important Gold medal and Rooster Rojo® Blanco got Bronze.

Rooster Rojo® tequila is produced in small batches at the town of Tequila, Mexico, using only 100% blue agave. Carefully crafted by Fabrica de Tequilas Finos Master Distiller Arturo Fuentes Cortes and blended with water that is filtered through real Mexican silver, this beverage results in a perfect combination to deliver excellent quality and authenticity. Rooster Rojo® is the first tequila that employs this technique.

The brand is owned by the Amber Beverage Group, a leading producer, distributor, logistics provider and retailer of beverages. ABG operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and the Baltics, its historical home.



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