The global spirits company, Amber Beverage Group, has announced a new strategic distribution partnership with one of the top players in the industry, The Dandurand Group, for its operations in Canada. The arrangement takes immediate effect.
With over 240 employees and 54 years of experience, The Dandurand Group is a Canadian family-run agency and importer specializing in the alcoholic beverages industry in the country. The distributor will be representing some of Amber Beverage Group’s signature, wholly owned brands: Moskovskaya® Vodka, Rooster Rojo® Tequila, KAH® Tequila, and Riga Black Balsam®.
Elias Aoun, Vice President for the spirits division of The Dandurand Group, said: “The Dandurand Group is thrilled by this new partnership with Amber Beverage Group. This further strengthens our spirits portfolio enabling us to continue delivering strong brands to all our partners and consumers in Canada. Both organizations have experienced strong growth within the spirits sectors and we intent to accelerate these achievements over the next few years. With globally recognized brands that have found their way into Canadian households, Amber Beverage Group is a strategic addition to our portfolio. We look forward to building a bigger Canadian presence for the brands, especially in the massive vodka category as well as the fast-growing tequila category.”
Pepijn Janssens, Amber Beverage Group’s Chief Marketing Officer and Managing Director for the Americas, said: “It is time for Amber Beverage Group to move onto the next stage of its sales development in Canada. We are extremely excited to partner with The Dandurand Group whose team shares our vision and ambitions. This partnership will strengthen our brands’ presence in Canada, expand the geographical footprint and further introduce our tequila portfolio. We look forward to accelerating our growth in the coming months and years.”
Amber Beverage Group is a rapidly growing global spirits company, whose products are found in millions of households and venues across the globe. ABG produces, bottles, markets, distributes, exports, and retails a comprehensive range of beverages of which it owns more than 100 and is responsible for marketing and distributing 1,300 third-party drinks brands. The company has grown from its original core production business in the pan-Baltic region established in 1900, to a global spirits industry player that unites around 2,000 employees in Austria, Australia, the Baltic States, Germany, Ireland, Mexico, the United Kingdom, and more.
With over 240 employees and 54 years of experience, the Dandurand Group is a Canadian family-run agency and importer specializing in the alcoholic beverages industry in the country. The group includes Dandurand, Univins & Spirits and GALLEON. Its diversified portfolio of strategically selected suppliers is what makes Dandurand Group an impactful player in the alcoholic beverage industry.