ABG unveils new gin with a golden twist of Sea Buckthorn

November 13, 2020

Global spirits company Amber Beverage Group (ABG) continues to expand its premium gin portfolio with a limited edition gin that honours its provenance and the craftsmanship of the Baltic States – Cross Keys Gin Sea ​​Buckthorn. At 38% ABV, it is bottled in a distinctive orange clay bottle to enhance the flavour and deliver its signature smooth taste.

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“Over the last few years, we have seen a significant rise in orange-coloured spirits, may they be fruity soda drinks, twists on the booming spritz and even orange wine. To stay true to our main priority – helping to unlock the true taste of the Baltic States – we have decided to offer a bouquet of flavours and aromas typical of this region, as well as promote this unique and versatile berry – sea buckthorn,” said Māris Kalniņš, Global Brand Director of Cross Keys Gin.

"Our black currant gin that we launched only last year was a great hit, so we continue to diversify our assortment of Baltic flavours. Dozens of bartenders around the globe have highly appreciated our unique take on pink gin, and we are confident that this magical golden sea buckthorn berry will bring us great results,” commented Māris Kalniņš.

Cross Keys Gin Sea Buckthorn is a contemporary twist of the four key ingredients of Juniper, Rosemary, Chamomile, and Linden blossoms, now enriched with Sea Buckthorn flavours. This gin brings subtle harmony of sweetness, sourness and bitterness with a fresh sea buckthorn berry aroma layered on top.

The gin takes its name from two crossed keys – an ancient symbol of urban hospitality in Latvia and part of Riga’s heraldry. The quality of the original Cross Keys Gin liquid was recognised with a Gold Medal at The Spirits Business Gin Masters 2019.

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,000 employees in almost 20 companies across four continents. ABG operates internationally from its head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.

For further media information or hi-res images, please contact:

Sabine Rutka, Group Communication Lead, Amber Beverage Group

E-Mail: sabine.rutka@amberbev.com

Phone: +371 26 198 363




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