Writers’ Tears Irish Whiskey announces title sponsorship of Street Art Festival – Waterford Walls

May 15, 2023

Writers’ Tears Irish Whiskey today announced, against the background of stunning street art, their title sponsorship of Ireland’s premier Street Art Festival – Waterford Walls: Waterford Walls Festival brought to you by Writers’ Tears Irish Whiskey. Now in its 9th year, Waterford Walls International Street Art Festival, brought to you by Writers' Tears Irish Whiskey, will run from August 11th – 20th.

Writers' Tears Irish Whiskey
Pictured: John O’Connell (Festival Executive Director Waterford Walls), Clare Minnock (Writers’ Tears Global Brand Director), Gabe Mc Guinness (Guest Curator) and artist Magdalena Karol.

Against the spectacular street art of Thomas Street Writers’ Tears Global Brand Director Clare Minnock was joined by members of The Walls Project who oversee Waterford Walls and artist Magdalena Karol to announce the exciting new partnership. 

Over 26 national and international artists will converge on the city over ten days to showcase their art across a myriad of walls and spaces of all shapes and sizes. Waterford Walls Festival brought to you by Writers’ Tears Irish Whiskey will, this year welcome renowned Irish and international artists who will transform blank spaces by painting large-scale murals across the city and county, bringing this city-wide festival out to the wider Déise county and community.

Clare Minnock, Writers’ Tears Global Brand Director said: “Writers’ Tears is a brand that pays tribute to Ireland’s innovative distillers and creative thinkers of the late 19th and early 20th Century. Today we celebrate creativity in all its forms, including this vibrant showcase of street art. We are excited to partner with such a dynamic and energetic festival, one that mirrors our own enthusiasm for creativity and self-expression.”

Over 26 artists from Ireland and abroad representing 14 countries are expected to be part of this year's festival. 

Festival Executive Director John O’Connell said at today’s announcement: “Securing a title sponsor has been one of our goals and we are thrilled to have Writers’ Tears join us for the next 2 years. We believe that the brand will help us tell our story to an even wider audience and make this festival a MUST in everyone’s summer calendar”. Guest curator Gabe Mc Guinness added, “We look forward to an even bigger and better festival this year – not only in terms of walls and artists but also in what the festival can bring to those that visit from talks and walks to unique festival events.”

For more information about the festival visit www.wallsproject.ie

About Writers' Tears Irish Whiskey:

First created by Bernard Walsh in 209, Writers' Tears comprises a range of 8 expressions of super- premium, triple-distilled Irish whiskeys. Writers’ Tears is a marriage of inspiration and art. Inspired by the golden era of Irish whiskey, pot still distillation and its deep lasting bond with creative thinkers and artists, stemming from the literary greats that defined Irish culture in the 19th and 20th centuries. The range includes four core (Copper Pot, Double Oak, Single Pot Still and Red Head) and four limited edition expressions. Three of the limited edition expressions in the range feature rare cask finishes – Ice Wine, Marsala and Mizunara. The fourth limited edition expression is a Cask Strength vintage, produced annually.

About Waterford Walls Street Art Festival:

The Walls Project CLG is a creative arts agency and social enterprise specialising in the delivery of large-scale street art murals and community engagement. The agency’s purpose is to break down the barriers between art and communities, and to celebrate street art as a powerful tool in urban regeneration. Best known for its international street art festival Waterford Walls (now in its 9th year), the company has gone from strength to strength since professionalising and incorporating as a CLG in 2018. In 2021, The Walls Project published its strategic plan outlining an ambitious three-year programme of work across four key pillars: the aforementioned festival, workshops, commissions for public and private clients and international collaborations. Waterford Walls Festival is supported by the Arts Council of Ireland Waterford City and County Council.



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