Amber Beverage Group welcomes a new Commercial Director for North America

April 04, 2023

We are excited to announce that from today, our core brands will be represented in the Americas by New York-based Jessica Lanzon who has been appointed as ABG Commercial Director for North America. She will be working closely with the Managing Director US, the whole ABG Strategic Marketing Department, as well as several of our partners across the region.

Amber Beverage Group

Jessica is joining our team at the right time when all ABG core brands are on a strong growth path in the Americas, especially Rooster Rojo Tequila and KAH Tequila, since the tequila category is booming, the vodka category is poised for a resurgence, and other brands await further activation. Jessica’s experience combined with her personality is the perfect match for us and our ambitious plans to grow ABG’s core brands in one of the most important spirits markets in the world.

Jessica Lanzon said: “I’m thrilled and honoured to be joining the team at ABG. The spirits landscape in America is rapidly changing. I’m looking forward to championing new solutions and working with such a tenacious team to unlock what I truly believe to be the massive potential of these dynamic brands in a crucial market.”

In her role as ABG Commercial Director for North America, Jessica will manage all aspects of the ABG brand’s national marketing activities, across all channels and national accounts. She will work closely with the marketing team on strategic planning and programme development activities and ensure a consistent brand voice and global image across all consumer touchpoints.​​​​​​​

​​​​​​​Previously, Jessica worked at Lobos 1707 Tequila as Regional Sales Director, where she was managing distributor partners across the Northeast Region, managing New England and Central Region Control States for new listings, and creating annual operating plans including programming, pricing, sales goals, key activations, and budgeting – everything a brand needs to succeed in its growth in her region. She holds a bachelor’s degree in Spanish Language & Literature with a focus on Communications & Media from the University of Michigan.



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