Amber Beverage Group enters Americas Travel Retail in a strategic partnership with DISC

April 15, 2024

Global spirits company Amber Beverage Group (ABG) and Distribution Spirits Company (DISC), a leading distribution company in the Caribbean, are excited to announce the extension of their strategic partnership to include the exclusive distribution of ABG’s products in the Americas Duty Free Channel. Building upon their successful collaboration in the Caribbean, the expansion into this key channel presents new opportunities for growth, innovation, and brand building across the Americas.

Amber Beverage Group

The extension of this partnership into the American duty free sector solidifies the commitment of both companies to deliver premium, innovative spirits to a broader audience. Leveraging their collective strengths, Amber Beverage Group and DISC aim to captivate the discerning travellers and shoppers in the duty-free retail space, providing premium brands such as KAH Tequila, Rooster Rojo Tequila, The Irishman Whiskey, Writers’ Tears Whiskey, as well as Moskovskaya Vodka.

Nikolaos Tsagkarakis, Commercial Director for Global Travel Retail at Amber Beverage Group, expressed enthusiasm about the expansion: "Extending our partnership with DISC to the Americas Travel Retail market is a strategic move that aligns with our vision for global expansion. Duty-free shoppers represent a diverse and discerning consumer base, and we are eager to introduce them to the exceptional quality and innovation that defines our portfolio of fine beverages."

Juan Gentile, Managing Director at DISC, added: "We are excited to extend our collaboration with Amber Beverage Group into the Travel Retail Channel in the Americas. This move allows us to showcase our shared commitment to excellence and innovation to a broader audience, providing travellers with access to premium products that reflect the best of both our companies."



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