Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

March 22, 2021

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer” that will take place on Thursday 25 March from 2pm to 3pm CET. Together with beverage industry enthusiasts, the brand will discover the booming Hard Selzer category, discuss the importance of this trend globally and review Moskovskaya’s latest portfolio additions for 2021.

The Moskovskaya team has invited international distributors, including both the sales and marketing teams, to join them for a presentation covering the Hard Seltzer category and trend. Topics that will be covered include the changing global drinking habits since the start of the pandemic, how the Hard Seltzer as an RTD and cocktail fits into this new way of socialising and the best drinking occasions to enjoy them in.

“We have all been following the big explosion of Hard Seltzer brands in the USA and today we believe that the trend has landed in Europe. That’s why Moskovskaya would love to share our learnings and insights after making our first SKUs of Hard Seltzers. With this Global Academy we will introduce the industry and our partners to the trend, the history, the flavours and the why behind Hard Seltzers,” commented Pepijn Janssens, the Chief Marketing Officer and Managing Director USA at Amber Beverage Group.

The presentation will also give insight into the unique direction that Moskovskaya has taken with their new range and deliver inspiration for mixing cocktails with these Hard Seltzers; bringing added flavour characteristics to classic highballs and aperitifs.

How to participate:

Where: Zoom
Meeting ID: 853 1268 7593
Passcode: 877549
Date: Thursday 25th March
Time: 02:00 – 02:45 PM CET
Please RSVP to: 

As announced earlier, Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail. Canned at 4.5% ABV, the new expressions are available in a slim 250 ml can for on-the-go convenience, delivering fresh taste notes of Ginger and Mint, combined with Moskovskaya Osobaya Vodka, and Raspberry and Lime taste notes, complimented by the innovative Moskovskaya Pink Vodka.

Moskovskaya® Vodka brand is now available in over 65 markets worldwide, with a strong and recognised following in the key strategic markets of Italy, Canada, Spain, Portugal, Lebanon, the Baltics and the UK. The brand has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.

Amber Beverage Group is a rapidly growing spirits company whose products are found in millions of households across the globe. It is a leading beverage producer, distributor, logistics provider and retailer, with over 600 brands spanning everything from premium vodka and sparkling wines to specialty Mexican tequilas. The company has grown from its original core production business established in 1900, to become a global spirits industry player that unites 2,000 employees in almost 20 companies in the Baltic States, Austria, Australia, Russia, Mexico and the United Kingdom.

For further media information or hi-res images, please contact:

Sabine Rutka, Group Communication Lead, Amber Beverage Group


Phone: +371 26 198 363



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