Moskovskaya® Vodka is set to launch its global pop up project, Mosko Embassy, in London on 27 February. Moskovskaya Vodka, the iconic vodka brand with more than 100 years of heritage, will launch the pilot activation at The Doodle Bar, London Bridge, and then roll out the pop up across key European cities.
The Mosko Embassy will be Moskovskaya's pop up home away from home. Throughout the day, workshops based around Moskovskaya's heritage and the history of the Moscow Mule will be held for consumers, media and influencers. During the evening, guests will be invited to enjoy Russian tapas as well as classic vodka cocktails at the Mosko Party.
“Moskovskaya has recently revamped its image and is coming to London to celebrate a new beginning for the brand. We have created a unique event concept that will be replicated in other key European countries, including Spain, Italy and Portugal. We are looking forward to welcoming industry professionals, media representatives and Moskovskaya consumers to learn more about this amazing brand and simply have fun together,” said Helena Zakmane, the Global Brand Director of Moskovskaya Vodka.
A Russian Heritage workshop open to trade professionals will take place from 1.00pm-3.00pm, followed by an exclusive workshop for media and influencers from 4.00pm-6.00pm. Guests will be invited to stay for the Mosko Party that will take place from 7.00pm-10.00pm.
The Amber Beverage Group-owned Moskovskaya® Vodka brand is now available in over 65 markets worldwide, with a strong and recognized following in the key strategic markets of Italy, Canada, Spain, Portugal, Lebanon, the Baltics and the UK. The brand has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.