Amber Beverage Group raises a glass to new product launches at Bar Convent Berlin

September 19, 2022

The global spirits company, Amber Beverage Group, is taking two stands at Bar Convent Berlin (BCB, 10-12 October 2022), underlining its serious intent about the Group’s ambitions on the world drinks stage.

BLACK 1752
Group’s fresh, new brand - BLACK 1752 - a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with a mix of spices. that is being officially launched at BCB.

One site (Stand 11.1C28) will be devoted to tequila, showcasing premium Rooster Rojo Tequila and super-premium KAH Tequila. The stand will be eye-catching for its height and stylish Mexican theming. The tequila stand will, in effect, be a large and elegant bar offering delicious tastings and cocktails to delegates from the start to the finish of BCB. 

Rooster Rojo is a fast-growing tequila brand whose latest expression, Ahumado, will make its debut at BCB. Earlier this year, the brand unveiled a new advertising campaign under the slogan SIP DON’T SLAM.

KAH is an exceptional tequila that was created to honor Mexican people and their traditions. The bottles, which gives the brand unique positioning and shelf presence in the on-trade and in retail, have an extraordinary beauty that is matched only by the outstanding tequila it contains.

The second stand, (11.1B35) will be devoted to the Group’s fresh, new brand - BLACK 1752 - a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with a mix of spices. that is being officially launched at BCB. The spectacular stand will be highly original: visitors won’t miss the dramatic design with the slogan ‘Put On Black’ inviting them inside to experience the BLACK 1752 bar.

11.1B35 stand devoted to BLACK 1752 will be highly original.

This is the fifth year that Amber Beverage Group will be attending BCB. Such is the perceived importance of the event that it will be attended by the Global Brand Directors for all three brands, also by the BLACK 1752 Global Brand Ambassador and the Rooster Rojo Global Brand Ambassador - as well as the CMO of ABG.

The show will provide delegates with the opportunity to be amongst the first people in the world to sample the company’s latest launches, BLACK 1752 and Rooster Rojo Ahumado Tequila.

All three brands are owned by Amber Beverage Group (ABG), the rapidly growing global spirits company, whose products are found in millions of households and venues across the globe. ABG produces, bottles, markets, distributes, exports, and retails a comprehensive range of beverages of which it owns more than 100 and is responsible for marketing and distributing around 1,300 third-party drinks brands, spanning everything from premium vodka and sparkling wines to speciality Mexican tequilas and Irish Whiskey.

The company has grown from its original core production business in the pan-Baltic region established in 1900, to a global spirits industry player that unites around 2,000 employees in the Baltic States, Austria, Australia, Mexico, and the United Kingdom.

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