Amber Beverage Group acquires 100% of Australian distributor

July 02, 2020

Amber Beverage Group (ABG) has acquired 100% of Think Spirits, Australia’s leading family spirits distribution business, which has, despite the challenges of Covid-19, recorded impressive results during 2020.

Having first acquired a majority stake of 90% in Think Spirits in 2018, ABG has taken over full ownership of the company as part of its strategy to become a multinational beverage company. Think Spirits Founder, Patrick Borg, and his team will remain in the business and no operational changes are expected.

Patrick Borg, Founder and Managing Director of Think Spirits says: “We are delighted to be entrusting our family business to the very capable team at ABG. Having established the business in 2004, we have built it up to become one of the leading players in the Australian drinks trade and being 100% owned by ABG will give us the opportunity to expand even further. Even with the challenging conditions over the last few months, our business is doing extremely well and our figures are way ahead of last year, which is great for all of us.”

Seymour Ferreira, CEO at Amber Beverage Group says: “This acquisition is important strategically for ABG as part of our ambition to become a truly global beverage company. The team at Think Spirits has done an excellent job steering the business through recent challenging times in the region. With China and parts of Asia opening up, we see great potential for our business and Australia is a country which is leading the way out of the crisis. What we are seeing in China and Australia is an indicator of what will happen in the rest of the world with retail re-opening, wholesalers and the on-premise coming back to business and Think Spirits is well positioned to help us expand into these exciting markets.”

Think Spirits is the number one brand-building distributor in Australia, based in Sydney. Recognising the worldwide trend towards premium spirits and liqueurs, Think Spirits offers a range of contemporary liquor brands backed by innovative year-round trade support and consumer activities that excite and engage. The Think Spirits portfolio is distributed Australia-wide and boasts local representation in every state.

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,000 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.



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