Cellar Trends upgrades its sales and marketing teams

February 19, 2019

The largest distributor of wines, spirits and associated products in the UK, Cellar Trends, is delighted to announce that Mark Harris, formerly On Trade Director at Pernod Ricard, has joined Cellar Trends as Sales Director to head up the commercial team. At the same time, Katie Warren has moved into the role of Marketing Director after 11 years with Cellar Trends, where her most recent role was heading up the Spirits Marketing Team.

Geoff Watts, the Managing Director of Cellar Trends, said, "Mark's wealth of experience in the industry makes him the perfect choice for the role of our Sales Director, whilst the promotion to Marketing Director for Katie was a natural progression given the knowledge, relationships and results that Katie has delivered over her time with the Cellar Trends. I am looking forward to work with both of them as we enter the company’s 21st year – one that promises to be full of challenge, but also excitement and development!"

Mark Harris brings with him two decades of commercial experience in the drinks industry having worked for Molson Coors, Bacardi Brown-Forman, LVMH and Pernod Ricard. Harris has been tasked with delivering an ambitious growth agenda focused on driving Amber Beverage Group, Stolichnaya Group, and prestigious Third Party Agency brands in equal measure.

Katie Warren has over 15 years’ experience working in the drinks industry having begun her career with Drambuie before moving to Mars Incorporated for valuable exposure to a wider FMCG environment. In her new role Warren is tasked with ensuring the brand team deliver true excellence within trade and consumer marketing strategies and programs in order to unlock growth and achieve ambitious commercial targets. Furthermore, Katie Warren will have a key role in shaping the corporate communication strategy.

Established in 1999, Cellar Trends has an enviable record in building brands of wines, spirits and associated products in the UK. The company serves all sectors of the UK drinks trade in both on and off trade categories with a portfolio of more than 60 international brands. Since 2018, Cellar Trends has been a part of Amber Beverage Group.

Amber Beverage Group (ABG) is a leading producer, distributor, logistics provider and retailer of beverages. It operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and the Baltics, its historical home.



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