ABG names Spirit France as its new distributor in France

November 19, 2019

Amber Beverage Group (ABG) and Spirit France Diffusion announce today that Spirit France has been awarded the exclusive countrywide distribution rights of ABG portfolio of brands as of October 1st, 2019. The agreement affirms both companies' commitment to build ABG growing portfolio of premium spirits, and specially the iconic Moskovskaya® Vodka.

Walter Kooijman, Managing Director of EMEIA & GTR at ABG: “By joining Spirit France to our extensive list of experienced partners we can expect to continue the great growth for our brands in Europe. Spirit France has a proven record of building premium brands in France. This along with their strong operating standards give us a solid route-to-market to support our brands. We look forward to the growth of our brands and the Spirit France cooperation for years to come."

Spirit France will be targeting modern retail outlets and the on-trade in France, while also implementing on-premise activations to entice new consumers to the brands.

Serge Der Sahaguian, CEO of Spirit France added: “We are delighted to represent in our market Moskovskaya Vodka and believe that it is a great fit with our portfolio of premium spirits in France. We take great pride in only representing brands that are authentic and offer consumers a real point of difference. Moskovskaya truly delivers on this proposition.”

Spirit France is a group of companies specializing in the production and commercialization of premium French craft spirits in both Calvados and Armagnac AOCs. It aims at developing famous brands on the inescapable niche market of the premium spirits. Spirit France has a wide portfolio of leading premium craft brands: Calvados Père Magloire, Calvados Boulard and Grand Armagnac Janneau.

Amber Beverage Group employs over 2200 people who help to produce, bottle, market, distribute, export and retail some of the world’s most iconic beverages. ABG core brands are Cross Keys Gin®, Riga Black Balsam®, Moskovskaya® Vodka, Rooster Rojo® tequila and Cosmopolitan Diva® and its wholly-owned portfolio of over 200 brands have significant market-leading positions in many of the 185 markets ABG is active in.



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