Growth continues for Amber Beverage Group with new Disaronno International partnership

February 02, 2023

The fast-growing global spirits company, Amber Beverage Group (ABG), has formed a distribution partnership with Disaronno International B.V., one of the industry’s leading spirits importers in Northern Europe, to enhance the distribution of some of ABG’s core brands in the Benelux region. The partnership takes immediate effect.

Rooster Rojo Tequila

Disaronno International B.V. has a registered office in Amsterdam, Holland and in Brussels, Belgium and is part of the Italian company, Illva Saronno S.p.A., the owner of the iconic Italian liqueur Disaronno. The company of experienced beverage experts is responsible for the distribution of all Illva Saronno spirit brands together with the distribution and marketing of various agency brand partners in Benelux. Amongst these are the ABG-owned division, Walsh Whiskey brands: Writer’s Tears Irish Whiskey and The Irishman Whiskey.

Nicolas Diamantopoulos, Regional Commercial Director for Northern Europe at Amber Beverage Group, said: “We are strongly represented across the world and this new partnership strengthens our position in Northern Europe, following our establishment last year of Amber Beverage Germany. We are delighted with this arrangement over the coming four years and look forward to support from Disaronno International on distributing our core, wholly owned tequila brands, KAH Tequila and Rooster Rojo Tequila to an even wider audience.”

Amber Beverage Group is a rapidly growing global spirits company, whose products are found in millions of households and venues across the globe. ABG core brands are Rooster Rojo® Tequila, KAH® Tequila, Moskovskaya® Vodka, The Irishman® Whiskey, Writers’ Tears® Whiskey, Riga Black Balsam®, and Cosmopolitan Diva®. The Group is responsible for marketing and distributing 1,400 own and third-party drinks brands, spanning everything from premium vodka and sparkling wines to speciality Mexican tequilas and Irish whiskeys.

Bert de Winter, Executive Director of Disaronno International B.V. said: “We are very proud with the move of Amber Beverage Group to a Benelux cooperation with Disaronno International B.V., further strengthening our portfolio with strong global brands. We are looking forward to a long-term relationship building Amber Beverage Group’s brands in the very competitive market in Holland, Belgium, and Luxembourg.”



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