Think Spirits is proud to announce today that in association with its parent company ABG, Amber Beverage Group, they will be implementing the Random Acts of Wowness program designed to empower the Think Spirits family to bring moments of WOW to their customers, trade and the hospitality community to support them during these challenging times.
Patrick Borg, Think Spirits CEO, comments: “The team at Think Spirits would like to reach out and offer our support. Distancing ourselves does not mean we cannot help each other. During these difficult times, Think Spirits have empowered our Think Spirits family, our team of passionate staff, to get behind them with support to allow them to perform the most beautiful Random Acts of Wowness.
Our customers, the trade, hospitality owners, bottle shop staff, bartenders – we see these as an extension of our family. We want to reach out to these people and say thank you for all your support over the years and now it’s time to pay this back with some Random Acts of Wowness!
As a company, Think Spirits has always had the motto of People. Brands. WOW. People always being the first of these three critical aspects of our business. The Random Acts of Wowness program is an extension of this core philosophy.
Perhaps you need delivery drivers or people to help answer phones, pre-batch cocktails… anything else you can suggest that you need, please just reach out to your Think Spirits Representative and let us know how we can assist.”
As an extension of this program and to assist spread messages of support and kindness, Think Spirits also announce a refocus of the direction of their social media channels core messages for this time period.
Patrick Borg comments: “More than ever, acts of kindness between people and empathy, acts of WOW, in these strange and difficult times is critically important. To assist spread this core message of being there for one another, and support, we will until further notice be redirecting the main messages within our social media channels to communications sharing some of these good will moments with our team and communications to assist our customers to have an additional voice of how others can get behind and support their business or the community.”
Think Spirits was founded in 2004 by Patrick Borg and was wholly acquired in 2018 by the global business, Amber Beverage Group, a subsidiary of SPI. Think Spirits is a leading Australian distributor of premium spirits and liqueurs and offers brands distribution support as well as trade and consumer marketing campaigns that excite and engage.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,200 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from the head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.