In November 2021, Amber Beverage Group announced its expansion into Germany, Europe’s largest market for alcoholic beverages, by developing a new company – Amber Beverage Germany.
The portfolio of Amber Beverage Germany will consist of several ABG brands with focus on Rooster Rojo® Tequila, Cross Keys Gin® and Tambovskaya® Vodka. It will also sell a selection of satellite brands to meet various consumer consumption needs and is looking to work with third-party brand owners.
The opportunities ahead of Amber Beverage Germany are limitless and their high-energy team and world-class brands are well suited to capitalise on these. As a fully integrated company within the Amber Beverage Group, they are in a strong position to draw on ABG’s power in field-to-bottle control, enabling them to deliver best value.