Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) has published persuasive financial results reaching over EUR 36 million EBITDA (+16% vs last year) and EUR 307 million net revenue (+14%). From a brand perspective, the Group has outperformed its expectations towards its tequila brands and has entered the rapidly-growing Irish Whisky category after the acquisition of two super-premium whiskey brands. The latest ABG Annual Report for 2021 can be found here.
“Acknowledging the change in consumer preferences, new market trends, and keeping in mind our ambition – to become one of the Top 10 global spirits industry players - at the beginning of 2021, we developed a strategy which was named Sirius25 – after Sirius, one of the brightest stars in the night sky. Sirius25 defines the framework of our approach for ABG’s brand building in domestic and international markets, outstanding management of third-party brands, and excellence in production processes,” said Chief Executive Officer of Amber Beverage Group, Jekaterina Stuģe.
“Along with careful revenue management, we have reached net revenue of EUR 307 million, which exceeds the 2020 level by 14% and was achieved mainly through organic growth. These results clearly show the ambition, dedication, and great efforts of the whole ABG team numbering around 2,000 women and men in Europe, Australia, the Americas, and Asia. I take this opportunity to send on behalf of the management team my gratitude to all our colleagues within Amber Beverage Group,” said Jekaterina Stuģe.
From a brand perspective, 2021 has been outstanding for our tequila brands Rooster Rojo® Tequila and KAH® Tequila. With a clear and refreshed brand strategy for each, both brands have gained significant market attention not only in the USA (the key tequila market in the world), but also in Australia and Europe.
In November 2021, ABG acquired Walsh Whiskey in Ireland, the parent company of Irish Whiskey brands, The Irishman® and Writers’ Tears®, and thus reached the next and long-time awaited milestone – entering the whiskey category. Irish Whiskey as a separate category has shown excellent results and both The Irishman® and Writers’ Tears® are well crafted, premium brands bringing exciting additions to ABG's core brand portfolio along with Moskovskaya® Vodka, Rooster Rojo® Tequila, KAH® Tequila, Riga Black Balsam®, Cosmopolitan Diva®, and Cross Keys Gin®.
“During 2022 we will continue to focus on brand management and bring our Irish Whiskey brands to the next level by using our own route-to-market global network as well as by partnering with importers and distributors in all major markets. We are also about to launch a novelty addition to one of our senior core brands, Riga Black Balsam®, that will be a new turning point in the long and fascinating history of the Riga Black Balsam® dating back to 1752,” said Jekaterina Stuģe.
Amber Beverage Group is a rapidly growing global spirits company, whose products are found in millions of households and venues across the globe. ABG core brands are Moskovskaya® Vodka, Rooster Rojo® Tequila, KAH® Tequila, The Irishman® Whiskey, Writers’ Tears® Whiskey, Riga Black Balsam®, Cross Keys Gin® and Cosmopolitan Diva®. ABG produces, bottles, markets, distributes, exports, and retails a comprehensive range of beverages of which it owns more than 100 and is responsible for marketing and distributing 1,300 third-party drinks brands, spanning everything from premium vodka and sparkling wines to speciality Mexican tequilas and Irish whiskeys.
The company has grown from its original core production business established in 1900, to a global spirits industry player that unites around 2,050 employees in almost 20 companies in the Baltic States, Austria, Australia, Germany, Ireland, Mexico, and the United Kingdom.