Moskovskaya® Vodka, the Amber Beverage Group-owned iconic vodka brand with more than 100 years of heritage, launched its first global pop up project, Mosko Embassy in London on 27 February. The Doodle Bar, Tower Bridge was chosen for the pilot activation, which will be rolled out in other key markets.
“Moskovskaya has recently revamped its image and came to London to celebrate the new beginning for the brand. We have created a unique event concept that will be replicated in other major cities across Europe. We really enjoyed welcoming bartenders, journalists, brand executives and Moskovskaya consumers to learn more about this amazing brand,” said Helena Zakmane, Global Brand Director of Moskovskaya Vodka.
Mosko Embassy is Moskovskaya's pop up home away from home. The day consisted of several workshops led by Moskovskaya Vodka’s Global Brand Ambassador, Felicity Gransden, which focused on Moskovskaya's Russian heritage and the history of the Moscow Mule. During the evening, guests were invited to enjoy Russian tapas as well as classic vodka cocktails.
The Amber Beverage Group-owned Moskovskaya® Vodka brand is now available in over 65 markets worldwide, with a strong and recognised following in the key strategic markets of Italy, Canada, Spain, Portugal, Lebanon, the Baltics and the UK. The brand has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,200 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.