Movie premiere celebrated with special Rooster Rojo® Tequila cocktails

June 18, 2019

The long-awaited premiere of the new action thriller Avengement, starring British actor and martial artist Scott Adkins, was celebrated in a festive Rooster Rojo® tequila mood with the stars and special guests enjoying a unique cocktail in honour of the movie. Following the premiere, the film lands in the UK market on Blu-ray, DVD and digital platforms.

The premiere was attended by Scott Adkins, Nick Moran, Thomas Turgoose, Kierston Wareing, Beau Fowler, Mark Strange, Lee Charles, writer Stu Small, producer Joe Karimi-Nik, stunt coordinator Dan Styles and many more of the crew. The loudest jokes and laughs were heard when the action star met his stunt team. Following the premiere on 14th June, the movie is available on Amazon.


The launch of the movie has been accompanied by a special cocktail designed to make one’s blood run faster - called The Avengement. The recipe is simple and can be mixed by anyone: stir all ingredients, serve in a tall glass filled with ice. For garnish, use a grapefruit slice or a lime wedge. For this cocktail you need:

  • Rooster Rojo Blanco 35 ml
  • Italicus Liqueur 20 ml
  • Monin Pink Grapefruit syrup 15 ml
  • Fresh lime juice 10 ml
  • Sea salt 1 pinch
  • Sparkling water top

“This is a very special year for Rooster Rojo as, for the first time, this new premium tequila brand is meeting its fans all around the world. Besides our adventures in one of the world’s fastest races – VLN and ADAC 24-hour races, Rooster Rojo is meeting its fans in movie theatres, in new markets and at most popular bars. This movie premiere comes together through strengthening our collaboration with the UK-based distribution team at Cellar Trends which will make a noticeable contribution to overall brand results,” said Mantas Zlatkus, the global brand director of Rooster Rojo® tequila.

The debut on the silver screen for Rooster Rojo tequila can be seen here. The official trailer of the movie Avengement can be seen here. Rooster Rojo® tequila is produced in small batches at the town of Tequila, Mexico, using only 100% blue agave. Carefully crafted by Fabrica de Tequilas Finos master distiller Arturo Fuentes Cortes and blended with water that is filtered through real Mexican silver, this beverage results in a perfect combination to deliver excellent quality and authenticity. Rooster Rojo is the first tequila that employs such a technique.

The brand is owned by the Amber Beverage Group (ABG), a leading producer, distributor, logistics provider and retailer of beverages. ABG operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and the Baltics, its historical home.



Copyright © Amber Beverage Group
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