Global spirits provider, Stoli Group, and global spirits producer and distributor, Amber Beverage Group (ABG), have announced a new distribution partnership for their brands in Mexico with one of the leading beverage distributors in the country, Bodegas La Negrita (BLN).
“We look forward to working together with the team at BLN to continue to grow in this market, especially in vodka and ultra-premium tequila,” said Damian McKinney, Global Chief Executive Officer at Stoli Group. “With a long history of outstanding quality, and an emerging ultra-premium spirits portfolio, we are primed for rapid growth. Together with BLN, we will win.”
“Strengthening our presence in Mexico is one of our key focuses for the years ahead, and we look forward to working with BLN to help us do so,” said Seymour Ferreira, Chief Executive Officer at Amber Beverage Group. “As BLN works exclusively with third-party brands, the new partnership is a great match. Their portfolio will be extended with several of our premium tequilas, vodkas and other spirits that have gained high recognition in other markets where we are present.”
“BLN continues to establish itself as the best platform for developing premium brands in Mexico. I’m delighted that brands from these two global beverage players will join our portfolio which BLN successfully distributes in Mexico. All this effort is due to expanding the market segment and reaching an audience of adults and young people who identify with the authenticity, creativity, and passion that is part of Stoli’s and ABG’s DNA,” said Jaime Costa, CEO of Bodegas La Negrita.
Bodegas La Negrita was born in 1946 in the heart of Mexico City; the result of the founders’ passion for quality and excellence in alcoholic beverages. Over the years, the company has been growing steadily, in a constant search to be the best and offer the best premium spirits. Today the team at BLN is celebrating more than 70 years as a leader in the import and marketing of premium brands from the most prestigious wineries worldwide.
Stoli Group, formed in 2013, is an affiliate of SPI Group, one of the world’s most dynamic wine and spirits organizations. Mainly known for the Stolichnaya® Vodka brand, Stoli Group has expanded its portfolio in recent years including signature brands: elit™ Vodka, Cenote™ Tequila, Villa One™ Tequila, Kentucky Owl® Bourbon and Rye, Bayou® Rum, Gator Bite™ Rum Liqueurs, Tulchan™ Gin and Se Busca™ Mezcal.
Amber Beverage Group, also a part of SPI Group, is a holding company that has grown from its original core production business established in 1900, to become the global spirits company that unites over 2,000 employees in almost 20 companies. ABG produces, bottles, markets, distributes, exports and retails a comprehensive range of beverages of more than 600 own and third-party brands. It has an own-brand portfolio of over 200 brands and exports its global brands as Moskovskaya® Vodka, KAH® Tequila, Riga Black Balsam®, Rooster Rojo® tequila, Cross Keys Gin®, and Cosmopolitan Diva® to over 70 active global markets.
For further media information or hi-res images, please contact:
Sabine Rutka, Group Communication Lead, Amber Beverage Group
Phone: +371 26 198 363