Despite the Covid-19 pandemic, Amber Beverage Group-owned vodka brand Moskovskaya® is ready to explore new markets by appointing new distributors, this time – Craft Spirits Bulgaria Ltd. With consumers moving away from brown spirits and looking for numerous mixing options, Moskovskaya will bring two varieties to the Bulgarian market – Osobaya and Pink.
“Moskovskaya is one of the oldest vodka brands in the world whose undeniable quality and strong heritage is appealing to all. We’re excited to start the partnership with Craft Spirits Bulgaria offering to Bulgarian consumers Moskovskaya Osobaya Vodka, which represents the prestigious Osobaya category – a unique category of unflavoured vodka, which is highly regarded for its purity and great, smooth taste,” said Jānis Siliņš, Regional Sales Director at Amber Beverage Group.
“We will also launch our latest expression of the Moskovskaya range – Moskovskaya Pink Vodka, which is our innovative answer to the popular pink gin trend. Many bartenders across Europe have complimented its unique taste profile and great pink colour and we are confident it will receive much positive feedback from industry experts in Bulgaria,” said Jānis Siliņš.
The Amber Beverage Group-owned Moskovskaya® Vodka brand is now available in over 65 markets worldwide, with a strong and recognised following in the key strategic markets of Italy, Canada, Spain, Portugal, Lebanon, the Baltics and the UK. The brand has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.
Craft Spirits Bulgaria Ltd. is a spirits distribution company with a team that has more than 20 years of proven experience in the Bulgarian spirits market. The company represents a wide range of brands for the on-trade channel with future growth potential in off-trade and KA’s channels.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global spirits company that unites over 2,000 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria, and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.