As part of its global expansion, Amber Beverage Group (ABG) has appointed Charles Henagan to the newly created role of Managing Director Americas. Henagan’s primary responsibilities will be markets in Canada, Mexico and the US, and new opportunity markets in LATAM such as Panama, Argentina and Columbia.
Henagan has been working with ABG on issues related to the US and Mexico markets since June 2018. Now, after joining the company board, Henagan will lead the development of the company’s core brands in the Americas region and will implement a growth strategy for ABG’s overall business across the Americas.
Charles Henagan has more than 20 years international commercial experience in executive roles with leading beverage companies such as Coca Cola, Diageo, The Edrington Group and Illva Saronno. He has a proven track record of delivering profitable growth and developing brands across multiple domestic and international geographies. Henagan has a Bachelor of Science in Marketing (BS) from Auburn University, USA. He is fluent in English (native), and has good skills in Portuguese and Spanish.