AMBER BEVERAGE GROUP SET TO EXPLORE RTD CATEGORY

With the resumption of can filling at one of its production facilities, the leading producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), is set to enter the ready-to-drink (RTD) category. Well-known brands such as legendary Riga Black Balsam bitter, sparkling drink Cosmopolitan Diva and iconic vodka brand Moskovskaya Vodka will soon have canned variations available.


“After the purchase of new equipment and the adaptation of technological processes in one of our original production facilities, Latvijas balzams, we have upgraded our canning capabilities to a higher specification. In July we reached an agreement to produce our first product on this filling line – a soft drink called Green Cola, for one of our rapidly-recovering markets after the Covid-19 pandemic – the Baltic States,” says Pepijn Janssens, Chief Marketing Officer at Amber Beverage Group.

 

Green Cola is particularly suitable for people who choose a healthy lifestyle because the drink does not contain added sugars, unlike world-famous soft drinks, which contain relatively high quantities of sugar. The pleasantly sweet taste of Green Cola is provided by Stevia, which is a healthier alternative to existing sweeteners and will be the right choice for people who want to reduce their sugar consumption on a daily basis.

 

“The first RTD project has already been approved; in the autumn we plan to start filling RTD cocktails for the world’s oldest bitter brand – Riga Black Balsam. There is also an active process of developing new products in cans, introducing the iconic vodka brand Moskovskaya Vodka’s Hard Seltzers and Cosmopolitan Diva’s sparkling fruit infusions, with a lower alcohol content or ABV,” informs Pepijn Janssens.

 

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,000 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria, and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.