During these challenging times, rapidly growing spirits producer, distributor, logistics provider and retailer of beverages, Amber Beverage Group (ABG), is making sure that they protect their business interests across the globe. In order to ensure continued growth in the Americas, a key market for ABG, Pepijn Janssens has been appointed Managing Director for the region.
CEO of ABG, Seymour Ferreira, says, “I am pleased to announce the appointment of Pepijn Janssens to the role of Amber Beverage Group Managing Director USA and Latin America. Pepijn will take on this role, in addition to his role as Chief Marketing Officer of ABG. Pepijn has significant experience establishing distribution networks in both the USA and Latin America in previous roles and his appointment reflects the importance of these markets to the development of our core brands.”
“Since joining ABG at the beginning of 2019 as a Chief Marketing Officer, Pepijn Janssens has restructured and strengthened ABG’s global marketing activities and brought a new level of energy and creativity to the team who are building brands including Moskovskaya® Vodka, Riga Black Balsam®, Rooster Rojo® tequila, Cross Keys Gin®, KAH® Tequila and Cosmopolitan Diva®.”
Pepijn Janssens adds, “We have had to rethink our Americas business in reaction to Covid-19, as well as planning for future expansion and acquisitions. This move feels like the perfect extension of my current marketing responsibilities and I am very excited to bring my US and Latin American experience to ABG and work with our distributors.”
Amber Beverage Group is a leading producer, distributor, logistics provider and retailer of beverages. It operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia, Austria and the Baltics, its historical home. ABG employs over 2,100 people who help to produce, bottle, market, distribute, export and retail some of the world’s most iconic beverages. ABG has a wholly owned portfolio of over 200 brands that have significant market leading positions in more than 185 markets where ABG is active.