Amber Beverage Group today announces that it has appointed Beverage Partners Finland, part of the Hans Just Group, as its distributor in Finland. BPF will distribute a range of Amber Beverage Group’s core brands including the gold-filtered sparkling wine Cosmopolitan Diva® and the agreement affirms both companies’ commitment to building ABG’s portfolio, with a particular focus on the off-trade.
Elena Azhnova, ABG go-to-market strategist, says: “We are delighted to announce our new distribution partnership with BPF. They are an enthusiastic, devoted and committed importer and we are confident that this partnership will ensure our brands can enter new chains in Finland. With a focus on the off-trade, which is the perfect channel for our low alcohol sparkling wine brand Cosmopolitan Diva and our non-alcoholic brands, we will be able to sell into mainstream stores and feel very optimistic about the opportunities to build this brand across the Nordics.”
Joakim Löfström, BPF Business Development Manager, says: “We are excited about our new distribution partnership with ABG in Finland. We see exciting opportunities for their brands particularly their low and no alcohol products, and, with sales continuing to perform well in the off-trade despite these challenging conditions caused by the COVID-19 situation, we are looking forward to accelerating the growth of ABG’s portfolio in Finland.”
Cosmopolitan Diva® is the first ever real gold-filtered sparkling inspired by an emerging fusion drinks trend that blends the boundaries between traditional sparkling drinks. This brand – owned by the Amber Beverage Group – was created in 2014 and since then a range of six flavours has been developed, including a non-alcoholic version. The brand has established a strong global footprint and is sold in more than 15 markets including China, Japan, Sweden, Finland, France, the UK, Panama and lately – the USA.
BPF, part of the Hans Just Group, is a private, independent, full-service sales and marketing-oriented organisation offering brand owners a total package of sales and marketing related expertise. Established in 1999, its headquarters are in Helsinki. Hans Just Group is the leading independent, privately-owned distributor of spirits and wine in the Nordics.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,100 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.