Amber Beverage Group (ABG) today announces the appointment of California-based Pacific Edge Wine & Spirits as its importer in the United States for KAH® Tequila. The agreement affirms ABG’s commitment to growing its portfolio of tequila brands after recently bringing distribution and marketing of KAH® Tequila in-house.
ABG’s Chief Marketing Officer and Managing Director USA, Pepijn Janssens, says, “We are very pleased that Pacific Edge will be representing the KAH Tequila brand throughout the USA. Joel K Beth and Rich Trachtenberg have created a unique speciality beverage Distribution Company that is widely respected by many in the industry, they also have vast experience in building brands, especially in the Tequila category.”
Evija Sparāne, KAH Tequila’s Global Brand Director, continues: “This is an exciting opportunity to bring this outstanding brand to the US; the key market for high-end tequilas. With consumers becoming more informed about the provenance of tequila and production methods, they are starting to appreciate the craftsmanship and unique qualities of 100% Blue Agave tequilas like KAH.”
KAH® is an exceptional tequila, presented in unique bottles. Created to honour Mexican people and their traditions, the bottles have an extraordinary beauty that is matched only by the outstanding tequila it contains. The product range features four expressions with each being made from hand-selected 100% Blue Agave and presented in a uniquely decorated bottle: Blanco, Reposado, Añejo and Extra Añejo.
KAH® Tequila has received multiple international awards for its exceptional taste and quality. KAH, which translates to “life” in the ancient Mayan language, is produced by Fabrica de Tequilas Finos in Tequila, Jalisco, Mexico which is owned by Amber Beverage Group, an international producer and distributor of alcoholic beverages.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,100 employees in almost 20 companies across four continents. ABG operates internationally from its head office in Luxembourg, through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.
Pacific Edge Wine & Spirits USA is one of the premier specialty importers and sales and marketing companies in the US today, founded in California in 2002. Specializing in artisanal specialty handcrafted spirits, Pacific Edge has a very experienced executive team, with each member having worked for 25-35 years in the beverage alcohol industry, with specific expertise in importing, wholesale distribution, sales management and administration/operations.