AMBER BEVERAGE GROUP LAUNCHES TAMBOVSKAYA VODKA RANGE IN AUSTRIA

Amber Beverage Group (ABG) is set to launch Tambovskaya® Osobaya Silver Vodka and Tambovskaya® Pink Vodka in Austria this month. The Tambovskaya Vodka range will be managed by Mountain Spirits in Austria, a distribution company within ABG. Tambovskaya Osobaya Vodka combines over 100 years of vodka-making tradition with an outstanding taste. Given its supreme smoothness and crisp mouthfeel it is the perfect choice for consumers seeking a premium-tasting base spirit to create a wide range of cocktails.


“It is an exciting time for the Vodka category with growing consumer demand for authentic brands. There’s strong potential for Tambovskaya Vodka as it is an authentic quality product, with the spirit from Tambov Oblast in Russia being a key ingredient. We are looking forward to introducing the brand into the Austrian market with our partner Mountain Spirits,” says Elena Azhnova, ABG Route-to-market Strategist.

 

Markus Panzl, CEO of Mountain Spirits says: “Vodka is one of Austria’s largest and most important spirit categories and is considered a “staple” in the country. According to the IWSR, around 7.4 million bottles of vodka were sold in Austria in 2019. We believe vodka will remain a stable and leading spirits segment in the coming years, due to its broad appeal. Consumer demand in Austria is shifting more and more towards better and higher quality vodka, which is why we believe that Tambovskaya Vodka will perform very well in the market.”

 

Tambovskaya Vodka is produced using Alpha-grade spirit of the highest quality coming directly from the Tambovskaya Oblast (district) in the heart of Russia’s Central Black Earth Economic region. The area is famous for high quality, fertile agricultural soils and is one of the leading wheat-growing regions in Russia. The spirit for Tambovskaya Vodka comes from the ABG-owned Talvis distillery in Tambov, Russia. The Talvis distillery was built in 2009 and is one of the most modern distilleries in Europe. The spirit is then transformed into Tambovskaya Vodka at the historic Latvijas balzams production facility in Riga, Latvia, dating back to 1900.

 

Tambovskaya Osobaya Silver Vodka has been crafted based on the original Osobaya vodka recipe. It is an incredibly smooth vodka, with hints of honey-like sweetness and notes of fresh citrus. It is best enjoyed as a shot with ice or topped up with tonic water and garnished with fresh dill and lemon zest.

 

Tambovskaya Pink Vodka is an innovative answer to the popular pink gin trend. Tambovskaya Pink Vodka is crafted from the original, triple-distilled Tambovskaya Vodka, by the Tambovskaya Master Blender with over 40 years of experience. Tambovskaya Pink Vodka offers natural raspberry and lime flavours and is a light, natural pink colour, perfect for refreshing summer cocktails. It is best enjoyed topped up with tonic and garnished with lime or mixed with fresh raspberries, honey and soda, garnished with orange, lime, strawberries and mint.

 

Founded in 2004, Mountain Spirits is based in the Tirol region of Austria, from which it covers all of the on and off premise nationally and where it also operates a specialty division that focuses on wholesale within the Alps region. The company has expanded its product range with well-known brands, exceptional premium spirits and interesting products from many countries. Mountain Spirits’ highly motivated and professional team has, over many years, built a reputation as a dynamic and reliable partner to the wholesale and retail trade as well as to the important players in the on-trade business in Austria. Mountain Spirits joined Amber Beverage Group in December 2019.