AMBER BEVERAGE GROUP ANNOUNCES NEW BRAND DIRECTOR FOR THE US

With the expansion of its business in the United States, global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has appointed experienced industry professional, Angela Bosco, as the ABG Brand Director US. Starting from 1 December, she will be working closely with the ABG Strategic Marketing Department and several of ABG distribution companies and partners across the globe to grow ABG core brands in this market.


In the new role, Angela Bosco will manage all aspects of ABG core brands’ national marketing activities, ensuring consistent brand voice for such premium brands as Moskovskaya® Vodka, KAH® tequila, Riga Black Balsam®, Rooster Rojo® tequila, Cross Keys Gin® and Cosmopolitan Diva®.

 

Angela Bosco is a results-driven marketing professional with more than 10 years of experience in brand management, agency leadership and trade marketing. In her previous role, she held the position of Senior Brand Lead of Jefferson’s Bourbon at Pernod Ricard USA. She successfully managed the brand under the original Castle Brands ownership since 2015 and led the transition of the brand after its acquisition by Pernod Ricard USA in 2019. Additionally, she managed a portfolio of liqueurs under Castle Brands and was responsible for marketing, sales, finance, and operations. She established, and is, the New York Chapter President of the Bourbon Women, an organization whose mission is to educate, mentor and celebrate the spirited nature of women who enjoy bourbon.

 

“Angela’s experience in the beverage industry will be of great value to us. She’s successfully building brands with confidence and knowledge, which will be crucial for our brand’s growth in this major market,” said Pepijn Janssens, Chief Marketing Officer and Managing Director US at Amber Beverage Group.

 

“I am extremely excited to join the team at ABG and transcend the company’s mission to deliver excellence throughout the United States. I’m thrilled for the opportunity to align with a company that values hard work, entrepreneurship and nimbleness, all while having lots of fun doing so. I truly believe we work in the most exciting industry in the world and I’m honoured to be part of ABG’s share of the future,” said Angela Bosco, ABG Brand Director US.

 

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,000 employees in almost 20 companies across four continents. ABG operates internationally from its head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.

 

For further media information or hi-res images, please contact:

Sabine Rutka, Group Communication Lead, Amber Beverage Group

E-Mail: sabine.rutka@amberbev.com

Phone: +371 26 198 363

www.amberbev.com