ABG BRINGS KAH TEQUILA MARKETING AND DISTRIBUTION IN-HOUSE AND PLANS USA RELAUNCH

The rapidly growing Amber Beverage Group (ABG), which already owns the KAH® Tequila trademark, will start to take on the day to day management of the unique tequila brand in all territories, as of April 2020.


“Adding KAH to our ever-growing tequila portfolio, reinforcing tequila brands such as Rooster Rojo® and Don Camillo®, allows us to offer a pyramid of solutions in every market. Therefore, we are looking forward to welcoming this award-winning tequila to our brand family,” said Pepijn Janssens, Chief Marketing Officer at Amber Beverage Group.

 

“We have developed a new bottle for the USA market and plan to launch it during 2020. KAH Tequila will keep paying reverence and honour to Mexico and its people and begins its journey in our own tequila distillery, Fabrica de Tequilas Finos, where each bottle is hand-crafted,” said Pepijn Janssens.

 

KAH® is an exceptional tequila, presented in unique bottles. Created to honour Mexican people and their traditions, the bottles have an extraordinary beauty that is matched only by the outstanding tequila it contains. The product range features four expressions with each being made from hand-selected 100% Blue Agave and presented in a uniquely decorated bottle: Blanco, Reposado, Añejo and Extra Añejo.

 

KAH® Tequila has received multiple international awards for its exceptional taste and quality. KAH®, which translates to “life” in the ancient Mayan language, is produced by Fabrica de Tequilas Finos in Tequila, Jalisco, Mexico which is owned by Amber Beverage Group, an international producer and distributor of alcoholic beverages.

 

Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become a global spirits company that unites over 2,100 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from head office in Luxembourg through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.