Jim Beam has become the Nr 1 American whiskey in Latvia

Congratulations to the Amber Beverage Distribution team in Latvia on the news that Jim Beam® has become the Nr 1 American whiskey in Latvia after the brand achieved a 12.95% share in the whiskey category (AC Nielsen data MAT Sep’17)!

“Congratulations to the Latvian team!  This performance for Jim Beam® reflects all the hard work of the channel-account plans of the last 18 months and I believe it is the first of many success stories for the Beam Suntory portfolio in Latvia. Very well done and a heartfelt thank you!”
Pryce Greenow, SVP, Beam Suntory Managing Director EEMEA

Jim Beam® Bourbon is the world’s number 1 selling bourbon. It has a strong family heritage with a formula unchanged in over 200 years and has been managed by over seven generations of Beam family distillers, ensuring the same consistent quality since its first production. Jim Beam® Bourbon derives its rich, satisfying flavour from a treasured family recipe and is crafted longer than the law requires, for a fuller, smoother flavour. MAKE HISTORY ®