Think Spirits to Lead Distribution, Sales and Marketing for Stoli® Group in Australia

The team at Think Spirits is delighted to announce that it will take over the distribution, sales and marketing of the Stoli Group portfolio in Australia, starting November 1st, 2018. The distribution is currently with Proximo Australia. To start, THINK SPIRITS will focus on Stoli Premium Vodka, its Vanil and Salted Karamel flavors, the ultra-premium Stoli Gold, and ultra-luxury elit Vodka.

This announcement follows on from the recent news that Amber Beverage Corporation have acquired a majority share of THINK SPIRITS.  Amber Beverage Corporation, which, along with Stoli Group, is a subsidiary of SPI Group, one of the world’s leading premium spirits businesses.


Patrick Borg, CEO of THINK SPIRITS, said, “Vodka is a key growth category in Australia, as it is now the No.3 segment behind Bourbon & Scotch. Stoli is a well-established brand, with a strong following and, critically, real growth potential. The team and I are very excited about the opportunity to integrate Stoli into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”